playing at the intersection of technology,
culture and brand behaviour Part of BBH
Born and raised in Pretoria,
South Africa, Musk moved to Canada when he was 17 to attend
Queen’s University. He transferred to the University of Pennsylvania two years later, where he received an economics degree from the Wharton School and a degree in physics from the College of Arts and Sciences. He began a Ph.D. in applied physics and material sciences at Stanford University in 1995 but dropped out after two days to pursue an entrepreneurial career.